What is Yay!?

Yay! is more than just a triumphant expression…it’s a way of life that is a celebration of moments.

Yays are your talents, hobbies, hairstyle, or your favorite thing. They’re whatever makes you feel unique and proud to be you! A Yay can also be when you make a new friend, discover a new hobby, or accomplish a goal - it"s during those moments when Yay Magic happens!

We love making cute stuff to celebrate the Yay Magic. Look inside and discover YOUR Yay!

Who are Yay 9!?

Joyce, LuLu & Violet are three 9-year-old besties whose Yay Magic lies in their inner strengths. Oh – and those hair bobbles are Yay magical, too! ; )